Offer
Provide additional details about the offer you're running.
Collections
Best sellers
Provide additional details about the offer you're running.
Provide additional details about the offer you're running.
The four C’s of diamond buying.
Cut, Color, Clarity, Carat
Cut: The cut of a diamond measures how well its proportions and angles are crafted, directly influencing its balance, brilliance, and sparkle.
Color: Diamond color evaluates how colorless a stone appears and is considered the second most important of the 4Cs. The more colorless a diamond, the rarer and more valuable it tends to be.
Clarity: During a diamond’s formation whether natural or lab-grown tiny inclusions can occur. Clarity describes and grades these internal features. While important, clarity is often less critical since most inclusions are too small to be seen without magnification. (Note Flawless diamonds must be graded by a reputable organization)
Carat: Carat refers to the diamond’s weight rather than its physical size. A higher carat weight doesn’t necessarily mean a better diamond; it simply reflects personal preference and style.
Reports: Diamond reports provide detailed information about a diamond’s quality and characteristics. To receive a report, each diamond must go through a rigorous grading process. The Gemological Institute of America (GIA) is widely recognized as the gold standard in diamond testing. Other laboratories also provide grading services, though their evaluations may not always be as comprehensive or consistent as the GIA’s.
Fancy Diamonds: These rare diamonds go beyond traditional clear stones, showcasing stunning hues like vivid pinks, blues, yellows, and greens. The richer and more vibrant the color, the rarer and more valuable the diamond. Perfect for those looking for a truly unique and eye-catching gem.